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Posted on Apr 29, 2013

Most Popular New Toys in the UK

Most Popular New Toys in the UK

Want to keep up-to-date with the most popular new toys in the UK?

Well you’ve come to the right place.

According to NPD.com these are the top ten hottest new toy brands in 2013 (in terms of value of sales from January to end March).

1. Teenage Mutant Ninja Turtles – £2.4 million spend for Q1 2013

Rooftop Run is the TMNT's first app

Rooftop Run is the TMNT’s first app


The heroes in a half-shell fought their way back onto UK kids TV in October last year, and the brand conitnues to blossom thanks to a line of role-play toys, action figures, LEGO sets and even their very own app.

2. LEGO Legends of Chima – £2.2 million spend for Q1 2013

Legends of Chima, new TV show and toy line from LEGO

Legends of Chima, new TV show and toy line from LEGO


Legends of Chima is a new property from LEGO. There’s a TV show to accompany the range in the US, but sadly to date no plans for it’s release in the UK. The range is based around the story of 8 warring animal tribes, and includes playsets and battle vehicles called Speedorz. LEGO are heavily invested in this brand and have included a 4D Chima experience in their theatre at Legoland Windsor.

3. Furby – £1.9 million spend for Q1 2013

2012's revamped Furby is still popular in 2013

2012’s revamped Furby is still popular in 2013


After enjoying huge success last Christmas, the all new Furby was updated with neon colours, and now also has a micro friend – the Furby Party Rockers (£20).

4. Skylanders – £860,000 for Q1 2013

The Giants addition to the Skylanders brand insured its continued growth into 2013

The Giants addition to the Skylanders brand insured its continued growth into 2013


The 2nd wave of Skylanders, Skylanders: Giants renewed the spending frenzy. Brace yourself parents because Skylanders Swap Force is in the pipeline for Christmas 2013, when it will have stiff competition from the forthcoming Disney Infinity range.

5. LEGO Hobbit
– £710,000 for Q1 2013
An Unexpected Gathering, from the LEGO Hobbit range

An Unexpected Gathering, from the LEGO Hobbit range


Scenes from the epic film, recreated in LEGO.

6. Jake & The Neverland Pirates
– £670,000 for Q1 2013
Talking Bucky from Jake and the Neverland Pirates

Talking Bucky from Jake and the Neverland Pirates


The popular Disney channel cartoon took a while to launch their toy line, hence the mad rush to get the Jake products bought at the end of last year and early in 2013.

7. Mike the Knight – £650,000 for Q1 2013

Viking Longboat toy from Mike the Knight

Viking Longboat toy from Mike the Knight


My son has a Mike the Knight interactive shield and I swear if I hear the tune one more time I will eat the batteries just to make it stop. On the plus side the toy line is almost as good as the CBeebies cartoon.

8. LEGO Monster Fighters – £460,000 for Q1 2013

LEGO Monster Fighters Ghost Train

LEGO Monster Fighters Ghost Train


Unlike Ninjago and Chima, this line doesn’t have the support of a TV show, but the ghosts and ghoulies sets are doing just fine anyway.

9. Bin Weevils – £450,000 for Q1 2013

Bin Weevils Figures, available to buy separately

Bin Weevils Figures, available to buy separately


What’s impressive about this brand’s position in this list is that the toy line is very limited, and unlike most of the other brands, contains no big ticket items. In fact the vast majority of sales are made up from the cheap collectible Bin Weevils figures.

10. Monsuno – £390,000 for Q1 2013

Monsuno Battle Case

Monsuno Battle Case


In a similar style to Bakugan and Beyblade, these are battle-based toys with an arena, and a supporting TV show.

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