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Posted on Jul 8, 2013

The Zelfs Toys | New elf – troll doll range for 2013

The Zelfs Toys | New elf – troll doll range for 2013


Zelfs – A My Little Pony-Troll-Elf Hybrid

The Zelfs is a range from the Australian company, Moose Toys, brains behind Trash Pack collectibles, and was featured as part of Hamley’s predictions for Christmas 2013.

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The first wave of Zelfs will be available in the UK from July this year, and in the US from August.

Rumour has it the toy line will be backed with animated webisodes (like a TV show hosted online), a magazine and a bucket load of TV and press advertising.

So expect your little darling to be bugging you for one soon.

Hands On Review Of The Zelfs Toys

While at the Christmas In July event, last week, I popped along to the Character Options stand for a little play.

Zelf CIJ
When I was little (oh, so many years ago) I collected those Danish troll things, and My Little Ponies.

So I was quite taken with these little colourful dolls because they reminded me of those toys.

The bodies sported a nice paint job: some with pearlescent metallic colours, and others with detailed body art.

I liked all the figures, and the tiny Zelf-in-a-pot for £2 makes a cute pocket-money treat.

The large and medium figures have articulated limbs (that is toy-speak for ‘you can move there arms and legs), and the head can be moved into different positions.

The small figures have set arms and legs, but they have a little hole so you can use them as a pencil topper.

I wasn’t bowled over by the playset, but you do get a medium size figure with it, so when you take off the cost of buying the doll on its own, you aren’t paying so much for the set.

Green Zelf CIJ
Large Zelf CIJ

The Zelfs Release Date and Price Info

The large Zelfs are 18.2cm, and cost $12.99 / £9.99 each.

Zelfs Large

The medium Zelfs are 16.5cm, and cost $6.99 / £5.99 each.

Zelfs Medium

And here’s a playset – priced at $24.99 / £19.99.
Zelf Playset

The mini Zelfs come inside a flower pot, and make a cute pocket-money treat at $2.99 / £1.99.

Zelfs Pot
The Zelfs Collection

Where Can You Buy Zelfs?

In the US you can get buy Zelfs from Amazon, and in the UK, you can also buy from Character Options and Amazon.

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